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Goody2Shoes signs up to ‘Breastfeed happily here’

Goody2Shoes is the latest local business to sign up its shops in Ayr, Kilwinning and

Largs to NHS Ayrshire & Arran’s public breastfeeding initiative, Breastfeed happily


Breastfeed happily here is a way of making sure that employees in local businesses

are aware of The Breastfeeding etc. (Scotland) Act 2005, which means that it is

illegal to stop a mother feeding her baby breast or formula milk in premises where

the public has general access.

Venues display the Breastfeed happily here sticker to let all customers know that

breastfeeding in public is protected by law and that they openly support and

encourage mothers to feed their babies.

Pauline Cassidy, Manager of Goody2Shoes – Ayr, Kilwinning and Largs said: “I was

surprised to learn that many people are not aware of the law - even mums.

“We are happy to help get the message out there to our staff and customers that it’s

perfectly normal for women to breastfeed in public and in our shop.”

Ruth Campbell, Consultant Dietitian in Public Health Nutrition, explains: “We want all

mothers in Ayrshire and Arran to make their choice about breastfeeding feeling fully

informed and supported not only by us, but by their peers and local community.

“Mums want to be out and about with their new babies, who may need fed every few

hours. There should be no barriers to them feeling able to do that.

“We have more proven information about the benefits of breastfeeding than we ever

had before. We know that breast milk helps protect babies from things like ear and

chest infections, as well as tummy upsets like diarrhoea and vomiting. Long term, it

means children have a lower risk of diabetes, eczema and obesity later in life.”

If you would like to find out which venues have signed up to the Breastfeed happily

here campaign, or you are a business owner who would like to display a sticker,

please email

The ‘Breastfeed happily here Ayrshire’ Facebook page has the latest news of venues

that have signed up, as well as pictures, stories and videos from breastfeeding

mums around Ayrshire.

If you are a mother looking for breastfeeding advice and support, speak to your

midwife or health visitor. You can also visit

or call National Breastfeeding Helpline on 0300 100 0212. The Breastfeeding

Network also runs free groups every day across Ayrshire where you can receive

support and information.


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