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  • Writer's pictureAyrshire Daily News

New Anti-smoking campaign launched

NHS Ayrshire & Arran’s Quit your Way team is joining forces with Ash Scotland to help people #befree by not taking up smoking in the first instance.

The #befree awareness campaign highlights three key ways people can be fitter, happier, better off and achieve more by being smoke-free.

We know that today, it is young adults aged 16 – 24 who are most at risk of taking up smoking. Whether looking for stress relief, something to do, or just to fit in with a group, the majority of those that start smoking go on to say that they regret it.

The places these young adults spend most of their time, such as university, college, training or work, can influence their decisions. #befree will help identify the immediate benefits of not smoking.

The three awareness topics are:

  • improving fitness and focus

  • improving mental health; and

  • keeping finances on track.

The campaign is backed by the Scottish Government and will include a range of posters and social media, all with tips and facts to encourage people to #befree.

Elaine Young, Assistant Director for Public Health and Health Improvement Lead, commented: “We are delighted to support Ash Scotland’s campaign specifically aimed at young adults who may be considering taking up smoking.

“Each day in Scotland, 36 young people will start smoking, which is both disappointing and unacceptable. A pack a day habit will cost £250 a month of their limited finances, immediately impact on their energy levels and fitness and dictate their daily schedules as they socialise, train, learn or work around smoking breaks – while at the same time developing unhelpful coping mechanisms that can be hard to break.

“We are committed to Ash Scotland’s pledge of a smoke-free generation in Scotland by 2034. We would encourage anyone thinking about their health, and the health of their finances, to get in touch with our team who will help support them every step of the way.”

NHS Ayrshire & Arran’s Quit your Way is a free smoking cessation service. It offers group or one-to-one support together with access to free Nicotine Replacement Therapy and advice on the use of e-cigarettes.

To talk about any aspect of smoking including help to stop, the effects of second-hand smoke or information about e-cigarettes, call the Quit Your Way team free on 0800 783 9132, or email


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