Dobbies Ayr unveils new foodhall format

Dobbies has unveiled a vibrant new cottage kitchen garden style foodhall at its Ayr

store.

Ayr is one of Dobbies’ first stores to transform its foodhall with a further 47 stores

planned in the coming weeks, offering customers the opportunity to discover and

celebrate great food.

The new foodhall reflects Dobbies’ commitment to investing in the Ayr store and

responding to what local customers want. By listening to feedback from the Ayr

community, new ways were identified to improve both the food range and the overall

shopping experience.

The new foodhall at Ayr has opened with a host of introductory offers including 30% off

Farmhouse biscuits and Belgid’Or chocolates and 20% off Coolmore cakes, and

favourite brands like Fever Tree and Savoursmiths, available to 31 March.

To mark the first weekend of opening from Thursday 12 February, sampling of some of

the new products will be available at various times, and one lucky customer through

the doors will win a hamper filled with selected products.

Marcel Oszczpala, General Manager at Dobbies’ Ayr, said:

“The foodhall is one of the most popular areas in the store and an important part of our garden centre experience.

“We’ve been working hard on the new format that’s inspired by a cottage kitchen

garden and brings together essentials, treats and seasonal variety through a range of

both popular and new brands. We’re excited to welcome customers in to see the new

ranges and try them for themselves.”

With more than 2,000 products, Ayr customers will be spoilt for choice, with Dobbies’

famous scones and tray bakes available, as well as a host of new brands like

Botham’s of Whitby and Patteson’s.

Sweet treats will be prominent with well-known brands like Bonbons, Lindt and Tony’s

Chocolonely.

Deli foods will also feature, with everything to make the perfect cheeseboard or party

platter, with a new range of chilled products including cheese, deli meats, olives and

dips. To accompany this, there will also be a wide selection of biscuits for cheese,

sharing bags of crisps and snacks, nuts and dried fruits. The pantry section will also

host foods from around the world.

There will also be premium frozen food ranges, with brands including Cook,

FieldGoods and award-winning Supper Club, and ice cream from Jude’s.

The ranges of gift foods will increase with a broader selection of alcohol and premium

soft drinks. Everything from gin gift packs to all-natural handmade beverages from

Hullabaloo.

The new foodhall at Dobbies Ayr is open from Thursday 12 February. For more

information visit dobbies.com.