Rising fuel costs prompt travel shift among young people across Ayrshire

Young people across Ayrshire are increasingly rethinking how they travel, as rising fuel costs continue to impact day-to-day life.

New research from Stagecoach shows that 55% of young people in Scotland have already changed how they commute due to higher petrol prices, with many turning to public transport as a more affordable and practical option.

The under-22s free bus travel scheme is playing a key role in supporting this shift, helping young people stay connected to work, education and social opportunities; without the financial burden of car ownership.

With the cost of learning to drive now reaching up to £2,600, alongside longer waiting times for tests, many are reassessing whether getting behind the wheel is still a viable option.

Modern bus services, supported by easy-to-use digital tools for planning journeys and tracking services in real time, are making it simpler than ever for young people to choose the bus. With free travel available and accessible, the choice is becoming increasingly clear.

Fiona Doherty, Managing Director for Stagecoach South Scotland, said:

“We know that the cost of living continues to impact young people, and rising fuel prices are a significant part of that.

“What we’re seeing is a real shift in how people view travel. Bus services are a popular, reliable and cost-effective way to stay connected, whether that’s getting to work, education or spending time with friends and family.

“For many young people, particularly those eligible for free bus travel, it raises a simple question: why pay for petrol when you can travel for free and still have the freedom to get where you need to go?”

The research highlights a growing trend, with young people prioritising affordability and reliability, and increasingly viewing bus travel as a smart and positive lifestyle choice.