Ayr's Own Ewan McVicar Set to Electrify Pavilion Festival Amidst Viral TikTok Fame

Ayr-born DJ and producer Ewan McVicar is poised to headline the Pavilion Festival this Saturday, May 3rd, bringing his signature energy to the Low Green in Ayr.

The festival, now in its third year, promises a weekend of diverse musical acts, with McVicar leading a stellar lineup that includes Annie Mac, Ben Hemsley, DJ Seinfeld, Sally C, and Robert Hood.

In the lead-up to the festival, McVicar made a heartwarming visit to his local KeyStore in Ayr, a moment that quickly captured the internet's attention. A TikTok video titled "Shopper of the Week" showcases McVicar's candid interaction at the store, highlighting his down-to-earth nature and connection to his roots. You can watch the Video Here

Another TikTok clip features McVicar engaging in a lighthearted taste test of his favorite sweets at the KeyStore, further endearing him to fans and adding to the viral buzz surrounding his homecoming.

The Pavilion Festival, co-founded by McVicar, is set to be a highlight of Scotland's music calendar, offering a blend of indie, house, and rave music against the scenic backdrop of Ayr Beach. With an expected attendance of over 16,500 music enthusiasts, the festival underscores McVicar's commitment to bringing world-class music to his hometown.

As McVicar takes the stage this weekend, his journey from local talent to international DJ comes full circle, promising an unforgettable experience for festival-goers and a proud moment for the Ayr community.